Trigger AI AEO / GEO Resources About us Get my free analysis

When AI answers the question, be the answer.

Buyers are asking ChatGPT, Claude and Perplexity who to use before they ever reach a search results page. We make sure the answer includes you.

Get my free analysis What we do
answer engine live
best AI automation agency for UK SMEs

Cited sources

usetrigger.co.uk cited
4 LLMs

The shift

Ranking first stopped being the same as being found.

An answer engine does not hand back ten links to choose between. It reads a small set of sources, writes one reply, and cites a few of them.

You rank, but you are not quoted

The model reads a handful of sources and names three of them. Position one on Google is not automatically one of the three.

Competitors get named, you do not

Same market, same quality of work, and their name is the one that comes back in the answer your buyer actually read.

Nobody knows what is being said

You have never seen what an engine says about your business when somebody asks it, which means you cannot tell whether it is even accurate.

What we do for you

The whole job, run by us.

Not a report and a list of recommendations. We do the work, on your site, every month.

Answer audit

We take the buying-intent questions your customers ask, run them across the major answer engines, and identify which sources are used and who is being cited.

Real prompts, run and captured Every citation logged

Content that gets cited

Atomic content, question-led structure, and one clear claim per passage that a model can lift and attribute. Most content never gets cited because it follows the wrong structure.

Written and shipped by us Nothing live without sign-off

Technical work, done not recommended

Most sites are harder for an answer engine to read than anyone realises, and what it cannot read it cannot quote. We fix that on your site.

Structured data, server-rendered Verified with JavaScript off

A monthly report that says something

Coverage tracked per prompt and per engine, this month against last. What moved, what did not, and what we are shipping next.

Per prompt, per engine Movement, not a snapshot

How the work runs

The same five steps, every month.

Book a free audit
01

Re-run

Your buyers' prompts, replayed across the engines, captured raw.

02

Compare

This month against last. Which citations moved, and who moved in.

03

Prioritise

The gaps with the shortest path to a citation.

04

Ship

Content published, structured data and fixes deployed by us.

05

Verify

Re-fetched with JavaScript off, re-prompted, and logged.

What you get to look at

Your prompts, and who the engines name on them.

The same board we work from. Every buying-intent prompt we track, which engines cite you on it, where you sit, and who is holding the answer if it is not you.

Visibility / Buying-intent prompts ⌘K

Workspace

Visibility
Prompts 248
Pages 61
Fixes 12

Delivery

Awaiting approval 4
Published 37
Integrations 9
PromptChatGPTClaudePerplexityGeminiCopilotYouLeading
payroll for uk contractors not cited Competitor
employee onboarding software uk #4 Competitor
best hr software for small teams #2 Competitor
hr platform with onboarding #1 You
hr software for 50 employees #2 ↑7 Competitor
hr software alternatives #3 ↑5 Competitor
best hr platform uk #1 ↑3 You
hr system for hybrid teams #6 ↓2 Competitor
hr platform with onboarding #1 You
best hr platform uk #1 You
onboarding software with payroll #1 You
hr software for growing teams #1 You
payroll for uk contractors not cited Competitor
hr software with time tracking not cited Competitor
employee handbook software not cited Competitor
hr compliance tools uk not cited Competitor

Results

What our clients say.

Outbound engine

They built an outbound engine targeting care homes and the results came fast. We went from sporadic enquiries to a predictable pipeline, all running automatically in the background.

Leafnotes
CEO
Ops automation

The manual work was slowing us down. They automated our core ops processes and the difference was immediate. My team stopped firefighting and started focusing on actual work.

Juicy Energy
Founder
Sales and ops build

We needed both a sales system and tighter ops. They delivered both in one build. It was live in under two weeks and we've not looked back.

2 of a Kind Studios
Co-founder
Outbound engine

They built an outbound engine targeting care homes and the results came fast. We went from sporadic enquiries to a predictable pipeline, all running automatically in the background.

Leafnotes
CEO
Ops automation

The manual work was slowing us down. They automated our core ops processes and the difference was immediate. My team stopped firefighting and started focusing on actual work.

Juicy Energy
Founder
Sales and ops build

We needed both a sales system and tighter ops. They delivered both in one build. It was live in under two weeks and we've not looked back.

2 of a Kind Studios
Co-founder

Free brand gap analysis

Start by finding out what the engines say about you today.

We run your buyers' questions across the major engines and send you what came back, including who got named instead of you. No charge, no obligation.

The real answers, captured and sent to you Who is being cited in your category The technical checks, run against your site

Takes two minutes

A few quick questions, then pick a time.

We go through your site before we speak, so the call starts at what is actually going on rather than at the beginning.

Book my analysis call →

free · 30 min · no pitch

Questions

Before you ask.

Is this just SEO with a new name? +
It shares roots with SEO and a lot of good SEO work helps. What changes is the target. Search rewards ranking on a page of links. Answer engines read a handful of sources and synthesise one reply, so the job becomes being quotable and retrievable rather than being position one.
Which engines does this cover? +
The ones your buyers actually use, which today means ChatGPT, Claude, Perplexity and Google's AI overviews. The list is not fixed, and we would rather track four properly than claim twenty.
How long before anything changes? +
Technical retrievability fixes land quickly because they are mechanical. Being cited takes longer, because the engines need to see the content and trust it. Anyone promising you a timeline for a citation is guessing.
Can you guarantee we get cited? +
No, and be wary of anyone who does. We can guarantee your content is retrievable, structured to be quoted, and says something specific enough to attribute. The engines make their own call.
Do we need to rebuild our website? +
Usually not. The most common fix is making sure existing content is present in the HTML rather than only after JavaScript runs, which is a build change rather than a redesign.

The other systems we build

All AI Systems →

Sales systems

Pipeline that fills itself

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Marketing systems

Always-on demand capture

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Ops systems

Your best process, every time

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