01
ICP definition
Workshop to lock in your exact target profile - job titles, company size, industry signals
02
Lead sourcing
Matched contacts pulled from Apollo and LinkedIn Sales Navigator - verified profiles, ready to send
03
ICP scoring
Every lead graded against your exact criteria before entering any sequence - no wasted sends
⚡ Custom ICP Scoring Agent
04 - Outreach sequences (running in parallel)
04a
LinkedIn outreach
Connection requests + follow-up messages via HeyReach. Mixture of text-based and video outreach.
04b
Email outreach
Multi-step cold email cadence via SmartLead. Mixture of text-based and video outreach.
05
Warm reply handler
Reply detected on any channel. Make.com automation routes the lead, drafts a follow-up, and flags it for you to send.
⚡ Make.com & Managed Agents Automation
Lead recycling - no reply loops back
LinkedIn - no reply
Not connected within 10 days
♻
Email - no reply
No open after 3 follow-ups
Leads rotate between channels automatically - maximising contact before archiving
06
CRM logged + team alerted
Lead saved to CRM with full conversation history. Task assigned to you in Slack - ready to close.
15–20 qualified calls / month
Fully automated follow-up, lead recycling, and CRM hygiene - running while you sleep.
Fully automated follow-up, lead recycling, and CRM hygiene - running while you sleep.